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| The free app is designed to provide an abundance of information to prospective students, current students, alumni, and the Hickory community. Photo credit: LRU Marketing |
The app is well timed as summer finds new students preparing to come to campus in August and they want to explore their new university.
“Though the official campus visit is an important tool, it was a logical step to create an on-line self guided tour and offer other information geared toward a generation that thrives on technology,” said Mike Langford, director of marketing and communications at L-R. The app was developed by the L-R marketing office in collaboration with Slicker Interactive, a Charleston, SC based company that specializes in innovations for Apple products.
The L-R app puts everything you need to know on the go right into your hands. Whether it’s a prospective student wanting to take the self-guided tour or learn more about academic majors, a current student wanting to check out the discounts available from local businesses or the dining hall menu, or a member of the Hickory community wanting to see when the next concert, theater production or sporting event is, it can be found on the app. Text, photos, and videos give the user the sense of being right in the heart of campus.
“With one swipe or a tap, prospective students can explore each residence hall, learn more about a degree program, read the campus newspaper, and so much more,” explained Langford. “There’s also the added feature of calendars of community, cultural, and sporting events for everyone to stay up to date on programs.”
The app uses GPS navigation to mark buildings on the Google map to help users find specific places on campus, to locate athletic complexes on campus, and to show the location of businesses offering discounts to current students.
LRU will release a similar app for Droid devices in the fall that will include the same interactive features as the Apple version.
